Marketing is critical for success and Facebook Management is a science and an art for growing a business in Zimbabwe, Africa or in any country. If your company or brand has a Facebook page you need to go through a few things to be successful. As Eunoia we manage Facebook for clients from companies, individuals and associations. Our experience over the years has made us understand the following 6 things that one needs in order to be successful, at a low cost.

1. Know your Brand to understand your Facebook page objectives

The most costly Facebook page campaigns are the ones that are done with no particular objective in mind. It is expensive to flight a campaign which has no target audience. Are you managing your page so that you make sales, raise awareness to an initiative or are you simply doing it for entertainment. This is important as it will help to define what kind of people you are looking for.

2. Have your product ready or service ready

Don’t waste resources by promoting a page when what you are offering is not available. You could be offering engagement which is replying posts and emails, or simple giving regular updates on your page. Or you could be a business and you are offering a product. Only promote what you have so that you don’t waste time and effort on building an audience that you are not able to support at the end of the day. Once you build a page and you are inviting people to participate you must be prepared to support your page.

3. Have a real budget

At Eunoia we insist that you must know what your budget is before you start your campaigns if you want to promote posts or page. Not knowing your budget will frustrate you. Are you going to spend 2 dollars per day, or are you looking to spend 100 dollars in a month. Have a budget that you can relate to and make sure that it is what you an afford.

4. Create engaging posts

Boring posts are expensive to your time and money. For a brand to be popular you need it to be engaging. Something that people can respond to. They might give their likes or comment or even better share your page and posts. When managing a page our focus is to ensure that there is engagement. You must then be ready for the hard, easy and annoying questions. You must also engage the audience as they engage you.

5. Monitor your activity

There is nothing as expensive as running a page that you don’t know what the results are. At the end of the month Eunoia provides monthly reports to all our accounts. Keep track of your progress so that you see how much progress you have made. This will show you your engagement numbers for posts, the page and any other statistics that you might be worried about.

6. Be dedicated to your Page

Having a page to which you have no time for or are unable to review or respond to is expensive to your brand. Have a dedicated team or person that is worried about your page. If you have targeted to post daily then it must be daily, it could be three times a day or ten times a day. It is all up to you but you must maintain your standard because everyone who follows your page will be looking.

Should you need Facebook page management services, you can get in touch with us on our contact email and phone numbers and we can give you your different options.